Winter in the mountains was very hard to live through: snow covered fields and woods, and survival required ingenuity. From this need, trades like that of the anchovy sellers were born, and at the Seles Museum – of itinerant trades you can retrace their steps.

The museum is located in Celle di Macra in the Chiesa hamlet and is housed in the ancient Chapel of St. Rocco. It tells the story of itinerant trades, some widespread throughout the Alps and others typical of the Maira Valley, and in particular that of the anchovy sellers. This trade, initially practiced seasonally, later became a permanent occupation and has survived to the present day, involving especially some hamlets of Celle di Macra, Macra, Lottulo, and Paglieres. The museum will immerse you in their story with original objects and clothing, descriptive panels, and multimedia stations with videos and documentaries.

A reference point and collection of testimonies and documentation of all the anchovy sellers of the Maira Valley, the Seles Museum is part of a thematic itinerary that extends throughout the Celle area, complementing the museum visit itself.

Come discover how the ingredient of the area’s most famous dish, Bagna Càuda, arrived here, and then enjoy it at a traditional restaurant: it will taste even better!

• Borgata Chiesa (Celle di Macra)

• How to visit the site

  MUNICIPALITY of CELLE MACRA Summer 2025 opening of the Anchovy Sellers Museum and Pinse space July Sundays—6-13-20-27 August Sundays—3-10-17-24-31—Ferragosto Opening hours: 2:30 PM to 6:00 PM   For all other periods by request call Augusto—333 7167977 municipality of Celle 0171 999190 Tuesday-Wednesday-Thursday 8 AM-1 PM